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MARKETING AUTOMATION

zł69.00

MARKETING AUTOMATION

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During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today`s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

BŁAŻEWICZ GRZEGORZ
9788301222222

Data sheet

Język
PL
Ilość stron
192
Rodzaj okładki
MIĘKKA
Termin realizacji
72
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