INFLUENCER MARKETING STRATEGY

171,00 zł

INFLUENCER MARKETING STRATEGY

Want to start reading immediately` Get a FREE ebook with your print copy when you select the bundle option. TCs apply. Home Marketing Sales Books Influencer Marketing Strategy (9781398615236)xxlarge_9781398615236Influencer Marketing StrategyHow Influencers Can Help Grow Your BusinessGordon GlenisterBuild a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.EAN: 9781398615236Edition: 2Published: 03 Jul 2024Format: 234 x 156360 pagesAbout the bookInfluencer marketing is one of the most powerful forms of advertising in todays world. Learn how to implement a successful influencer marketing strategy with this complete guide.This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

9781398615236

Opis

Język
PL
Ilość stron
338
Rodzaj okładki
MIĘKKA
Termin realizacji
72
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