FOR THE CULTURE

Name: FOR THE CULTURE
Brand: COLLINS MARCUS
SKU: 9781035020034
Price: 64 PLN
Availability: InStock

64,00 zł

FOR THE CULTURE

favorite

favorite_border

Opis
Szczegóły pozycji

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century`s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer ` including spearheading digital strategy for Beyonc, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds ` he shows how you can do the same.

Autor COLLINS MARCUS

Indeks 9781035020034

Opis