THE DIP

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and `should be on every entrepreneur`s book list` (Entrepreneur.com)Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point ` really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt ` until they commit to beating the right Dip for the right reasons. You`ll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.`Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin`s truth-that `we fail when we get distracted by tasks we don`t have the guts to quit`-makes excellent sense of an often-difficult career move` (Publishers Weekly)