UNAPOLOGETICALLY YOU

Dorie Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review Entrepreneur and Forbes. She consults and speaks to a diverse range of clients including Google the World Bank Microsoft and Morgan Stanley. She is also an adjunct professor of business administration at Duke Universitys Fuqua School of Business. Her first book was Reinventing You.Being yourself has never been so important (or so lucrative).The working world has changed. In an era where the cost of living is rising and competition increasing its no longer good enough to have a university degree a cushy corporate job and a strong work ethic. The onceguaranteed routes to success are leaving employees poorer and undervalued. More and more people are finding that they have to take alternative paths to their careers whether thats by starting a side hustle or by finding a breakthrough idea at work or even by quitting the rat race entirely and pursuing their own passion projects.With an increasingly educated and experienced population to contend with discovering what makes you stand out as an individual is more important than ever within a corporate structure a freelance market a virtual collective or any other workplace. So how do you do it? The answer according to worldrenowned strategy consultant Dorie Clark is to be yourself entirely and unapologetically.You might not know what your breakthrough idea is. Or you might know but have no idea how to implement it. You might think you have an idea but you dont trust yourself enough to pursue it. Regardless of whats holding you back this book will teach you how to burst through that barrier and establish yourself as an individual thought leader and it starts with being true to who you are. Drawing on interviews from some of the most influential thought leaders in the world including Seth Godin Daniel Pink and David Allen Clark shows you how to break through the clamour of everyday life understand yourself and your worth and ultimately inspire others to embrace your vision.Unapologetically You is a manifesto for individuality. Whoever you are whatever your perspective your ideas matter. The world wont wait for you. It needs your insights and now is the time to be bold daring and unapologetic.This isnt another book about marketing. Its a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. Its about how to stand out in the ways that matterIts easy to admire a thought leader: its much harder to become one. Unapologetically You illuminates the path.From finding your niche or big idea to building your audience Clark effortlessly guides you through the process to inspire others.GB