OGILVY ON ADVERTISING zoom_in

OGILVY ON ADVERTISING

71,00 zł

OGILVY ON ADVERTISING

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The most sought-after wizard in the advertising business. Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesnt and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvys final word on what youre doing wrong in any pitch and how you can finally fix it.

9781802794960

Opis

Język
PL
Ilość stron
344
Rodzaj okładki
MIĘKKA
Termin realizacji
72
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