SWITCH

Chip and Dan Heath are the coauthors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called Made to Stick for Fast Company magazine.They have spoken and consulted at organisations such as Nike Microsoft the Nature Conservancy the Navy USAID/Tanzania and the American Heart Association.We all know that change is hard. Its unsettling its timeconsuming and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable reallife turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one companys finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.A fantastic bookWitty and instructiveSwitch is likely to prove invaluable to anyone wanting to make longlasting change a realityWhether youre a manager a parent or a civic leader getting people to change can be tricky business. In Switch brothers Chip and Dan Heath authors of the bestselling Made to Stick survey efforts to shape human behaviour in search of what works. Even when change isnt easy its often worth makingA mustread