KLEKOT TYSIĘCY PATYKÓW
zł59.00
BRANDSPLAINING
zł74.00
BRANDSPLAINING
Brands profit by telling women who they are and how to be.Now theyve discovered feminism and are hell bent on selling fempowerment back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed`In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
9780241456002
Data sheet
- Język
- PL
- Ilość stron
- 240
- Rodzaj okładki
- MIĘKKA
- Termin realizacji
- 72
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