REBEL IDEAS

Where do the best ideas come from`And how do we apply these ideas to the problems we face ` at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change`In this bold and inspiring new book, Matthew Syed ` the bestselling author of Bounce and Black Box Thinking ` argues that individual intelligence is no longer enough: that the only way to tackle these complex problems is to harness the power of our `cognitive diversity`.Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalization in America`s deep South.It is a book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an `outsider mindset`.Rebel Ideas offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.