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A CROSSCULTURAL STUDY OF COMMERCIAL MEDIA DISCOURSES

Wenhui Yang

Oprawa:
TWARDA

Wydawca:
Springer Singapore

ISBN:
9789811586163

655,15 PLN
Wysyłamy w 35 dni

Opis produktu

divThis book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thoughtprovoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors image schemas and stance markers in texts. On the basis of the analyses the author discusses the linguistic applications lexical devices and personal experiences along with their embodied mechanisms revealing the linguistic strategies embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion human resources deployment and commodity problem resolution. In turn this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed./divdivbr/divdivThe combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the crosscultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses which broadens the scope of discourse analysis cognitive linguistics applied linguistics and sociolinguistics. Further the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity providing an empirical foundation for crosscultural communication studdivChapter 1 : Introduction/divdiv1.1 : The Research Background of Commercial Media Discourses/divdiv1.2 : The Motivation for Studying Media Discourse and Cognitive :/divdivConstruction/divdiv1.3 : The Semantic Devices in SinoAmerican News Reports/divdiv1.4 : The Main Contents of the Book/divdiv1.5 : Summary/divdivChapter 2 : News Discourse and Cognitive Studies/divdiv2.1 : News Discourse Studies in Society/divdiv2.2 : Contrastive Analyses of News Discourses/divdiv2.3 : Cognitive Linguistic Studies/divdiv2.4 : Studies of Cognitive Semantics/divdiv2.5 : Summary/divChapter 3 : Research Designdiv3.1 : Data Collection/divdiv3.2 : Research Methods/divdiv3.3 : Crosscultural Analytical Procedures/divdiv3.4 : Summary/divdivChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports/divdiv4.1 : Analysis of Conventional Metaphors/divdiv4.2 : Comparison of Conventional Metaphors in Chinese and American News Reports/divdiv4.3 : Analysis of Novel Metaphors/divdiv4.4 : Comparison of Novel Metaphors in Chinese and American News Reports/divdiv4.5 : Summary/divdivChapter 5 : The Image Schemas in Football Player Transfer News (FPTN)/divdiv5.1 : Dailylife Image Schemas in FPTN/div5.2 : CONTAINER Sch

Wymiary: 430 gr 155 mm 235 mm

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