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ENTREPRENEURSHIP IN THE ARAB WORLD

Business Research An El-Khazindar

Oprawa:
TWARDA

Wydawca:
The American University in Cairo Press (UK)

ISBN:
9789774167003

157,24 PLN
Wysyłamy w 21 dni

Opis produktu

ElKhazindar Business Research and Case Center (KCC) in the School of Business at the American University in Cairo provides high quality casestudies and other educational services offering students outstanding participantcentered learning tools. The center focuses on practical publications knowledge dissemination and teaching enhancement aiming to bridge the gap between theory and practice.This collection of casestudies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt the UAE Morocco and Saudi Arabia). Readers will receive an indepth insight on a variety of localized strategic managerial marketing and innovative approaches and practices which create unique challenges and opportunities in a region undergoing rapid political social and economic transformations. The unique casestudies address different stages within the exciting entrepreneurial cycle from startup to growth sustainability and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.Showcases the experiences of ten entrepreneurial ventures from emerging markets in the Arab world. This book offers an insight on a variety of localized strategic managerial marketing and innovative approaches and practices which create challenges and opportunities in a region undergoing rapid political social and economic transformations.

Wymiary: 230 mm 150 mm 473 gr

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