Wpisz informacje, które znasz

zamknij

9 BRAND SHAASTRAS

Kapoor Jagdeep

Oprawa:
MIĘKKA

Wydawca:
SAGE Publications

Data premiery:
2009-11-17

ISBN:
9788132102298

68,20 PLN
Wysyłamy w 21 dni

Opis produktu

bJagdeep Kapoor /bis the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd. Mumbai a leading strategic marketing consultancy celebrating its 13th anniversary year with an impressive list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including Carrier OTIS Navneet Halls Mother Dairy Seven Seas Seacod Monginis Frooti Cinthol Nirma MSeal Fevicryl Aptech Arena Fevicol Bailey Anchor Panacea Biotec Safal Listerine Ddamas Nakshatra Asmi Sangini Hiranandani Motilal Oswal Wizcraft Balrampur Chini Garware Tetra Pak FedEx Blue Dart Himalayan Natural Mineral Water Eraser Kisna Agni Cinemax Nirmal Lifestyles and Oberoi Constructions. Widely considered to be a Brand Guru Jagdeep Kapoor is a prolific writer and has authored several bestsellers including 18 Brand Astras /and 9 Brand Shaastras/. He is credited with the publication of over 1602 articles in newspapers and magazines such as the Economic Times/ The Afternoon/ Business Today/ Business Line /(from The Hindu/) Business Standard /and Deccan Herald/. He has regularly conducted programmes on television and has anchored the popular marketing show śDream Merchants. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies Mumbai of which he is also an alumnus./Through this revised edition brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don&rsquo:t decline they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way through recent and relevant examples mapping the entire journey of a brand from inception to success.br /br /b9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands/b discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easytoread book with its simple frameworks and immensely practical insights is a &lsquo:musthave&rsquo: for all marketing professionals. Besides it is also an immensely useful toolkit for business and management students and anyone who wishes to learn the art of successful brand building.br /Through this revised edition marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easytoread book with its simple frameworks and immensely practical insights is a musthave for all marketing professionals. The author presents his ideas in a uniquely organized and engaging way through recent and relevant examples mapping the entire journey of a brand from inception to success.Prefacebr /The Nine Brand Shaastras br /The Need Shaastra: Brand Category Growth Strategy br /The Seed Shaastra: Brand Idea Growth Strategy br /The Heed Shaastra: Brand Awareness Growth Strategy br /The Deed Shaastra: Brand Trials Growth Strategy br /The Feed Shaastra: Brand Repeat

Data Publikacji: 2009-11-17
Wymiary: 8.500 in 5.500 in

Dodaj recenzję

Zaloguj sie, aby móc dodać swoją recenzję.

Kontakt

mail: prus@prus24.pl

telefon: (22) 826-18-35

Copyright © 2001-2021 Główna Księgarnia Naukowa im. B. Prusa. Wszelkie prawa zastrzeżone.
Home   /   Informacje   /   Kontakt
Projekt i realizacja:
MDA.pl