CONTRIBUTIONS TO MANAGEMENT SCIENCE

Opis produktu

divThis monograph provides a new perspective on business modeling in small and mediumsized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new open innovation bridge a Tangram model approach to business models that identifies the critical elements of the transactive structure of open innovation business models especially in the context of SMEs. The uniqueness of this book lies in the authors development of a gamification perspective and a tool to design open innovation business models./br/p bPart I: State of the Art on Open Innovation Business Models./b  :Theoretical Framework and Proposed Model.  :bPart II: Empirical Application of Open Innovation Business Models./b  :Methodological Design and Empirical Findings.  :bPart III: Gaming and Design of Open Innovation Business Models./b Concepts Methodologies and Tools of Gamification and Design :ThidivbJoo Leito/b holds a Ph.D. in Economics from the University of Beira Interior (UBI) Portugal and a Habilitation in Technological Change and Entrepreneurship from the Instituto Superior Tęcnico University of Lisbon. He is assistant professor (tenured) at UBI lecturing on entrepreneurship and economics for undergraduate and graduate courses since October 1 1999. He is also an associate researcher of the CEGIST University of Lisbon Portugal NECE Research Centre in Business and Professor vinculado at the Instituto Multidisciplinar de Empresa Universidad de Salamanca Spain. He is coauthor of fifteen books covering topics on entrepreneurship innovation and technological change. His work has been published in several peerreviewed top journals./divdivbr/divdivJoo is member of several editorial and reviewers boards namely Journal of Small Business Management ResearchTechnology Management International Journal of Entrepreneurial Behaviour and Research International Review on Public and nonProfit Marketing International Journal of Entrepreneurial Venturing International Journal of Public Sector Performance Management Revista Portuguesa de Estudos Regionais Revista de Gesto dos Pases de Lngua Portuguesa and Revista Portuguesa de Marketing. He is also the editor of the Springer book series Studies in Entrepreneurship Structural Change and Industrial Dynamics which started in 2This monograph provides a new perspective on business modeling in small and mediumsized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new open innovation bridge a Tangram model approach to business models that identifies the critical elements of th

Wymiary: 382 gr 155 mm 235 mm