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Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion compliance and negotiation. Currently Dr Cialdini is Regents Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pinks current bestseller To Sell is Human Cialdini has done more to advance the scholarship of persuasion than anyone in the world.As well as his bestselling books his groundbreaking research has been featured in the most prestigious of scientific journals as well as on TV radio and in the business and national press throughout the world. An interview with him in the JulyAugust 2013 issue of Harvard Business Review titled The Uses (and Abuses) of Influence calls him the leading social scientist in the field of influence. The May 2014 issue of Inc. identifies him as one of the Top 50 Leadership and Management Experts in the World.He lives in Phoenix Arizona.An essential tool for anyone serious about science based business strategies. PreSuasion is well worth the long wait and is destined to be an instant classic. The book belongs on the shelf of anyone in business from the CEO to the newest salesperson.A fascinating fluent and original book from one of the giants of behavioural science.Its a book that is guaranteed to be a bestseller among marketeers but it should also be a mustread for any professional or consumer in other words all of us.Cialdini is no foubt the godfather of persuasion and I wouldnt be surprised if PreSuasion causes another revolution in the influence arena it is mindblowingThe great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. Ill be recommending it for years and years.An utterly fascinating read on how the most important drivers of persuasion arent the words we choose in the moment but how we set the stage beforehand. Robert Cialdini is the worlds foremost expert on influence and you will never look at it the same way again.Cialdini collates an impressive array of studies suitable for academic and general readers.No social psychologists research has been used more often or successfully than that of Robert Cialdini who literally wrote the book on influence. Now hes done it again showing us the power of the moment before an attempt to persuade. This is classic Cialdini authoritative original and immediately practical.Robert Cialdinis Influence is by a wide margin the book that I recommend most often. PreSuasion may be even more shockingly insightful.Both accessible and intellectually rigorousNo stone is left unturned Cialdini builds a convincing and lushly written caseHis trove of findings and case studies covers how our focal points determine who we see as influential[Cialdini] argues that the content of an advertisem

Data Publikacji: 2017-04-20
Wymiary: 298 gr