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Heath Chip


Random House

Data premiery:


61,36 PLN
Wysyłamy w 21 dni

Opis produktu

CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford Universitys Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together they are the authors of the bestselling Made to Stick: Why some ideas take hold and others come unstuck and Switch: How to change things when change is hard. They write a regular column in Fast Company magazine and have appeared on Today NPRs Morning Edition MSNBC CNBC and have been featured in Time People and US News and World Report.Just making a decision can be hard enough but how do you begin to judge whether its the right one? Chip and Dan Heath authors of #1 New York Times bestseller Switch show you how to overcome your brains natural shortcomings. In Decisive Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers offering four simple principles that we can all learn and follow. In the process they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore peoples tendency to be overconfident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Data Publikacji: 2014-02-06
Wymiary: 198 mm 129 mm 21 mm 234 gr

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