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PUBLISHING

Guthrie Richard

Oprawa:
TWARDA

Wydawca:
SAGE Publications

Data premiery:
2011-09-13

ISBN:
9781847870148

393,75 PLN
Wysyłamy w 21 dni

Opis produktu

Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich London.//He is author of Power Over Publishing/ which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the ebook revolution stalled?/ (Logos 18/1 2007) Riding the eFrenzy of 2000: Stephen King and the ebook/ (Logos 17/3 2006) Electronic Publishing: the unanswered challenge (/Logos 16/2 2005) and Ebooks in development hell Gemstars demise and the Murdoch factor/ (Logos 14/4 2003)This is an indispensable and highlyreadable study of the publishing industry past present and future. For students and professionals in publishing it provides an authoritative uptodate and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.br /strongstrongem Iain Stevenson/em/strongstrongem Director UCL Centre for Publishing/em/strong/strongbr /At last a readable authoritative and comprehensive book for students readers and practitioners in print and digital publishing./The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:/ul lLegal conundrums/l lCultural conflicts/l lTrade practices/l lPublishing within and across sectors/l lEditorial requirements/l lThe challenge of electronic publishing/l lMaking your ideas count in print/l lRationalization and the growth of corporate publishing cultures /l/ulThe result is an exciting one stop guide written with real flair and aplomb. Packed with helpful realworld examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned./This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context describes industry processes and institutions and is packed full of reallife examples and advice for success in both print and digital publishing.This is an indispensable and highlyreadable study of the publishing industry past present and future. For students and professionals in publishing it provides an authoritative uptodate and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.Written for anyone wishing to learn about the Anglophone publishing industry this text fills a longstanding gap in the market. It covers each of the publishing functions as well as the processes associated with creating and disseminating print and digital prod

Data Publikacji: 2011-09-13
Wymiary: 9.530 in 6.690 in

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