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CHINESE FASHION

B. Eicherjuanjuan Wu Joanne

Oprawa:
MIĘKKA

Wydawca:
Bloomsbury Publishing (UK)

ISBN:
9781845207793

197,86 PLN
Wysyłamy w 21 dni

Opis produktu

Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is EditorinChief Encyclopedia of Dress and Fashion (Bloomsbury and OUP): Series Editor Dress Body Culture (Bloomsbury): Author Editor CoEditor The Visible Self (Fairchild): Dress and Gender (Berg): Dress and Ethnicity (Berg): Beads and Beadmakers (Berg): Mother Daughter Sister Bride (National Geographic): a wide variety of published articles in professional journals and chapters in books.Juanjuan Wu is Assistant Professor in the Department of Design Housing & Apparel at the University of Minnesota. She has written extensively on Chinese fashion and dress. She is former editor and journalist of Dadushi (Metropolis) a fashion magazine in Shanghai.Also available in hardback 9781845207786 55.00 (October 2009)Juanjuan Wu is Assistant Professor in the Department of Design Housing & Apparel at the University of Minnesota. She has written extensively on Chinese fashion and dress. She is former editor and journalist of Dadushi (Metropolis) a fashion magazine in Shanghai.How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The postMao era witnessed the birth of the Chinese market economy the reawakening of Chinese fashion and the rejuvenation of Chinese society. The program of economic reform turned China into the worlds leading manufacturing powerhouse and the Chinese fashion industry now plays a key international role. During the same period Western companies discovered China as a significant market for branded fashion and luxury goods. This book which takes a chronological approach offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress gender identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles.ForewordPart I: Fashion Revival: Modernization in Transition 19781991Chapter 1. Fashion Awakens: Controversy BloomsChapter 2. The Spread of Fashion through Mass MediaChapter 3. The 1980s: Power Dressing and Gender RolesPart II: Renegotiation of Modern Chinese Identity 1992presentChapter 4. The Ideal Image: Imported Fashion IconsChapter 5. Reinvented Identity: The Qipao and TangStyle JacketChapter 6. The Evolution of the Chinese Fashion IndustryChapter 7. The Influx of Western Brand Names Notes BibliographyIndexUseful to scholars professors and students and would be a wonderful addition to university libraries.Wus book is of great value to professional researchers on the subjects of fashion Asian culture and/or modern China. It provides valuable historical information in almost all the facets of the fashion industry in China in the postMao era.

Wymiary: 244 mm 172 mm 12 mm 363 gr

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