CONTENT IS KING

Opis produktu

Dr. Gary Graham is a lecturer in service operations at the University of Leeds UK. He focuses on the impact of disruptive technologies on supply chain management. He is the author of 30 internationally refereed research papers a coinvestigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research.Anita Greenhill is Senior Lecturer and Programme Director for the Masters in Management degree at Manchester Business School UK. She is the author of more than 60 internationally refereed research papers and regularly comments on the policy and social implications of digital change in the North of England.Donald Shaw isan American journalism historian theorist and author a retired U.S. Army Reserve officer and writer who taught 46 years at the School of Journalism and Mass Communication. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad. As a scholar he is best known for his work with Max McCombs of Texas about the agenda setting function of the press and for his studies of 19th and 20th century American and Southern press history. He is author or coauthor of ten books and many scholarly articles and papers several of which have been presented in other countries.Chris J. Vargo is an Assistant Professor of Public Relations at The University of Alabama USA. He specializes in the use of computer science methods to investigate social media using theories from the communication and journalism disciplines.Features include chapterending case studies website listings thought provoking chapter problems and a detailed indexProvides insights to cases developed in Europe USA Australia Latin America and the Far EastBusiness and management subjects will soon be embedded into journalism and mass communications curriculaGary Graham is a Lecturer in Service Operations at the University of Leeds UK. He is the author of 30 internationally refereed research papers a coinvestigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research. Anita Greenhill is Senior Lecturer and Programme Director for the Masters in Management degree at Manchester Business School UK. She is the author of more than 60 internationally refereed research papers and regularly comments on the policy and social implications of digital change in the North of England.Donald Shaw is an American journalism historian theorist author retired U.S. Army Reserve officer and writer who taught 46 years at the School of Journalism and Mass Communication. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad. Chris J. Vargo is an Assistant Professor of Public Relations at The University of Alabama USA. He specializes in the use of computer science methods to investigate social media using theories from the communication and journalism dis

Wymiary: 228.6 mm 152.4 mm 397 gr