COFFEE FOR ONE
Fallon Kj
Oprawa:
TWARDA
Wydawca:
Skyhorse
Data premiery:
2018-01-02
ISBN:
9781510725546
Opis produktu
KJ Fallon is a former reporter with Time magazine who currently works as a freelance writer for numerous media outlets and as a nonfiction and fiction book editor.Reminiscent of God in a Cup and The Devil&rsquo:s Cup this is an inside look into the modern business of making coffee. But rather than a general history Coffee for One focuses on the revolution that made single serve such a popular way to consume coffee worldwide and the competition and conflict that got us here. This story features Alist names corporate intrigue environmental controversy and much much more. For the vast majority of the time humans have consumed coffee the drink has been brewed in pots or other multiserving tools: that is until the last two decades which saw the rise of the single serve coffee machine. Whether it&rsquo:s a Keurig or a Nespresso today a lot of people get their coffee from little plastic individual serving pods. But why? Coffee for One breaks open this story of innovation profit and cultural change.KJ Fallon is a former reporter with Time magazine who currently works as a freelance writer for numerous media outlets and as a nonfiction and fiction book editor.An informative and entertaining look at the rise of—:and reasons for—:todays singleserve coffee cup craze. Even if you havent converted to Keurig youll be hooked. —:People magazine &ldquo:Single serve remade the marketplace and changed the way people brewed served and quaffed the world&rsquo:s most popular beverage. Now comes KJ Fallon&rsquo:s beguiling scrupulous tellall account of that revolutionary method how it was born and how it grew into a giant. Coffee for One will alter the way people regard the delicious vital drink they consume every day—:without thinking about all the cutthroat competition that took place before it journeyed from the fields to the labs from the corner offices to their cups and cartons. This breakthrough book is bound to open many eyes and please countless palates.&rdquo: —:Stefan Kanfer New York Times bestselling author of Tough without a Gun and Somebody &ldquo:Who knew so much strum und drang went into that little plastic pod you pop into your coffee machine? KJ Fallon did and traced the unexpectedly exciting history of the ubiquitous coffeeinacapsule for you to savor with your next cup.&rdquo: —:Bobby Ghosh foreign affairs analyst CNN &ldquo:Coffee for One shows us the hard work that proceeded making our joy arrive now so easy. KJ Fallon is a skilled smooth and engaging barista of words. All the details of how we got here are in this rich gracious book: much like the process of creating a perfect cup itself Fallon takes away the hard work for us and makes it superbly easier to enjoy the final result.&rdquo: —:Tom Squitieri awardwinning foreign correspondent and author &ldquo:With witty directness Fallon explores a twist in our unending coffee revolutions: the rise of the singleserve cup born of technology and the willingness of milliData Publikacji: 2018-01-02
Wymiary: 209.55 mm 139.7 mm 25.4 mm 11.68 oz 331.12 gr
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Kategorie
- Business & The Environment: ?green? Approache
- Business Communication & Presentation
- Business Competition
- Business Ethics & Social Responsibility
- Business Innovation
- Business Mathematics & Systems
- Business Negotiation
- Business Strategy
- Business Studies: General
- Consultancy & Grants For Businesses
- Corporate Governance: Role & Responsibilities
- E-Commerce: Business Aspects
- Entrepreneurship
- History Of Specific Companies / Corporate His
- International Business
- Management & Management Techniques
- Office & Workplace
- Operational Research
- Organizational Theory & Behaviour
- Ownership & Organization Of Enterprises
- Sales & Marketing
Tytułów w bazie:
1 011 223
Ostatnia aktualizacja:
02-04-2024