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BUSINESS WRITING TODAY

Canavor Natalie

Oprawa:
MIĘKKA

Wydawca:
SAGE Publications

Data premiery:
2015-07-08

ISBN:
9781483358666

131,20 PLN
Wysyłamy w 21 dni

Opis produktu

strongNatalie Canavor/strong is a business writer author and communications consultant whose background includes journalism magazine editing and public relations. Throughout her career she has originated programs to share the benefits of good writing. Today she conducts workshops on writingforresults for business audiences and teaches Corporate Communications Writing at New York University.//A specialist in strategic messaging she helps businesses tell their stories effectively through print and online media. Her own byline has appeared on hundreds of features and columns in the New York Times Newsday Communication World/ and a host of business and technical publications. She also wrote a sixyear column on better writing for the International Association of Business Communicators CW Bulletin/ read online by 16000 professionals worldwide.br //As a national magazine editor she created four successful startups including Todays Filmmaker Videography /and Technical Photography/. As a corporate communicator she built and directed a 14person department for New York States largest educational agency. She counseled top management and local school leaders on communication strategy oversaw all print and emedia and developed communicationsskills training programs. /She is coauthor of a popular book for businesspeople The Truth About the New Rules of Business Writing:/ and earlier wrote the bestselling How to Market Your Photographs/. Her work has earned dozens of national and international awards for articles video scripts web sites and publications. She is former president of the International Association of Business Communicators/Long Island which recognized her as Communicator of the Year and a founding officer of IABCs Heritage Region./Confident writers succeed. Whatever career you aim for good writing enables you to win more opportunities perform better on the job and build the relationships you want. /In this practical readerfriendly guide Natalie Canavor shares a stepbystep framework that professional communicators use to determine what to say and how to say it in every situation. This guide shows you how to use strategic writing to achieve your own immediate and longrange goals in all media from email to resumes blogs to proposals tweets to video. : Discover easy to learn tools and techniques to recognize and fix your own writing problems without grammar lessons./strongBusiness Writing Today/strong prepares you to better understand the business world and communicate in ways that achieve your aims in today&rsquo:s highly competitive work environment./strongNEW TO THIS EDITION:/strong/ul lstrongA new chapter /strongexplores writing methods used by professional journalists and PR specialists including how to create media releases find information and interview effectively : /l lstrong&lsquo:View from the Field&rsquo: boxes /strongfeature advice from professionals who share their firsthand insights on a range of cuttingedge comm

Data Publikacji: 2015-07-08
Wymiary: 9.125 in 7.375 in

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