FORMAT FOR GRAPHIC DESIGNERS

Opis produktu

Gavin Ambrose is an author educator and practicing graphic designer whose client base includes the art sector galleries publishers and advertising agencies. He has written and designed numerous books on graphic design branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.Covers digital media including digital printing formatsOrganised to reflect the flow from ideadriven to physical elements of formatIncludes examples of pointofpurchase package design and small brochures as well as the more traditional book magazine and poster formatsExtensive glossaryCompanion website with testbank and templatesGavin Ambrose teaches at the University of Brighton UK. Paul Harris is a freelance journalist and author based in Colombia SA.From traditional print to digital formats for mobile phones and tablets this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats traditional and experimental print and digital to explore innovative solutions and through case studies explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines pointofpurchase displays packaging direct mail brochures and screenbased formats the new edition illuminates this critical element of design practice for students and provides them with a solid foundation on which to build their own designs.Explaining how and why format is a critical element of design practice this essential guide shows students how to select the right format for a successful campaign or project regardless of medium.Introduction1 Purpose and Narrative Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity2 Identity and BrandingFormat as Branding/ Stocks/Color/Industry View/Design Activity3 Shape and Form Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity4 Printed MediaBook Formats/Imposition and Multiple Stocks/Scale/Throwouts and Gatefolds/Magazines/Posters/Industry View/Design Activity5 Digital and Screenbased Media Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity6 ConstructionDifferent Types of Fold/Types of Binding/Print Finishing/Industry View/Design ActivityGlossaryAcknowledgementsIndexCN

Wymiary: 230 mm 200 mm 668 gr