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Snchez Yvette


Taylor and Francis

Data premiery:


220,45 PLN
Wysyłamy w 21 dni

Opis produktu

Transculturalism and Business in the BRIC States edited by Yvette Snchez and Claudia Franziska Brhwiler is the first handbook on the BRIC States that offers a transcultural perspective which goes beyond the typical how to manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret crosscultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal on the one hand to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations as well as the intraarea dynamics and on the other hand to scholars in transcultural studies and international management due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.Yvette Snchez holds the Chair of Spanish Language and Literature at the University of St. Gallen and is Director of the Centro LatinoamericanoSuizo (CLSHSG). She is involved in several research projects in the field of Latin American and TransArea studies for instance on Latinos in the United States. She initiated the founding of a University of St.Gallen Hub in So Paulo and teaches executive courses on Brazilian business negotiations. Claudia Franziska Brhwiler is a political scientist project coordinator and a lecturer at the University of St.Gallen. In addition to her research focus on American political culture and the interplay of politics and literature she is interested in the challenges of interdisciplinarity and transculturalism.

Data Publikacji: 2015-08-07
Wymiary: 246 mm 174 mm 997.90 gr

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