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Les Oakshott


Macmillan Education UK


414,91 PLN
Wysyłamy w 35 dni

Opis produktu

This wellloved textbook covers all of the key quantitative methods needed to solve everyday business problems. : Presented in a highly accessible and concise manner Les Oakshotts clear and friendly writing style guides students from basic statistics through to advanced topics such as hypothesis testing and time series as well as operational research techniques such as linear programming and inventory management. : Stepbystep instructions and accompanying activities will help students to practice and gain confidence in carrying out techniques. The books coverage is fully grounded within the real world of business. Reallife case studies open every chapter and numerous examples throughout demonstrate why quantitative techniques are needed for a business to be successful. :  :/An ideal textbook for undergraduate students of business management and finance it is also suitable for MBA students and postgraduates. : :/br/ : :/ :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  : :/br/divThe new edition remains accessible and provides ideal introductory coverage of quantitative methods. It offers real world business examples and case studies to illustrate problemsolving in empirical situations and provides students with the best software support to enablLes Oakshott is a former Associate Fellow of Warwick Business School UK. He has worked in industry and education and has wide experience of applying teaching quantitative methods in a business context. : :/br/ :  :/ :  :  :  :  :  :  :  :  :  :  :  :  :  :  :/ :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  :  : :br//ullClear and highly accessible writing style that transforms what could be a dry subject to an engaging and interactive experience with a narrative hook that draws on students curiosity/llA practical intuitive approach with an emphasis on business application in the realworld/ll Use of international case studies to illustrate the relevance of the subject to the business world/llMuch praised pedagogical features providing students with an abundance of intext activities and helpful learning features such as the śquantitative methods in action śdid you know reflection key points and assignments sections to be found in each chapter/ll Concise and manageable text with excellent structure and organisation of topics with practical examples explaining the theory/llProvides a highly useful maths refresher section to help support students with weaker maths skills/llIllustrated with screenshots of both SPSS and Excel/llExtensive companion website with very good student and lecturer support thoroughly revised for the new edition/l/ul//<An excellent introduction to quantitative methods written in an accessible and co

Wymiary: 956 gr 193 mm 260 mm

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