ROUTLEDGE LIBRARY EDITIONS: THE ECONOMICS AND BUSINESS OF TECHNOLOGY

Opis produktu

Originally published in 1985 this book looks at the way some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of British and American companies the book gives examples of both effective and less effective practices.Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.Introduction. 1. Teaching International Business in the Information Age: State of the Art 2. Using An Intelligent Database in the Classroom: The Case of the Country Consultant 3. an Early Critical Examination of Using Simulation in the Teaching of International Marketing: An Evaluation of Export to Win 4. Selecting Software for Teaching International Business: An Analysis of Existing Programs 5. Electronic Data Retrieval in International Business Education: Prospects and Resources 6. Using International Financial Databases in Teaching International Accounting Courses 7. Evaluation of Computer Bases Information Sources for International Business 8. Simulating the Global Market Place: A Software Review and Comparison 9. Software Applications for International Business Education: A Review of Compact Disclosure and Disclosure/Worldscope Software

Data Publikacji: 2018-03-27
Wymiary: 234 mm 156 mm 453 gr