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ASEAN CHAMPIONS

Ho Park Seung

Oprawa:
MIĘKKA

Wydawca:
Cambridge University Press

Data premiery:
2016-12-15

ISBN:
9781107569591

191,04 PLN
Wysyłamy w 21 dni

Opis produktu

Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He coauthored the awardingwinning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries and his research has been published in leading journals including the Academy of Management Journal Academy of Management Review and the Journal of International Business Studies.This book examines successful firms operating within the ASEAN Economic Community their reasons for success and their role in regional integration.ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community using case studies to explain their success and examines the facilitators and barriers to regional integration. It will appeal to academics and policymakers but also business practitioners working in emerging markets.ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community using case studies to explain their success and examines the facilitators and barriers to regional integration. It will appeal to academics and policymakers but also business practitioners working in emerging markets.With a population of about six hundred million people and a combined GNP of more than US$ 2.4 trillion the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015 the AEC unveiled initiatives to create a single market and production zone a competitive and equitable region and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration how these champions succeeded and endured despite facing adverse circumstances and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and governmentled strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic sociopolitical and trade considerations Park Ungson and Francisco offer an enlightening and engaging read ideally suited to academics and professionals alike.Part I. The Antecedents of ASEAN Integration: 1. Our core arguments: 2. Mapping ASEAN integration: 3. Toward an ASEAN economic community: Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy: 5. Leveraging market power: 6. Pioneering marketing strategies: 7. Deepening localization: 8. Fostering internationalization: 9. Building synergy: 10. Nurturing human capital: Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy: 12. Epilogue.

Data Publikacji: 2016-12-15
Wymiary: 228 mm 152 mm 13 mm 440 gr

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