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STRATEGIC MANAGEMENT OF INNOVATION NETWORKS

Zman Mge

Oprawa:
TWARDA

Wydawca:
Cambridge University Press

Data premiery:
2017-03-16

ISBN:
9781107071346

477,69 PLN
Wysyłamy w 21 dni

Opis produktu

Mge zman is Professor of Management at Institut MinesTęlęcom Paris. She has participated in major projects funded by the European Union and worked with a variety of both small and large companies on innovationrelated projects.This textbook provides a theoretical and practical guide on how to manage social networks to increase innovation and improve performance.This textbook provides a theoretical and practical guide to innovation and social networks which are central to business and policy agendas. With engaging realworld examples it explains how networks function in different environments and how to manage networks effectively at intraorganisational interorganisational and market levels.This textbook provides a theoretical and practical guide to innovation and social networks which are central to business and policy agendas. With engaging realworld examples it explains how networks function in different environments and how to manage networks effectively at intraorganisational interorganisational and market levels.Suitable for a one or twosemester course for undergraduate and graduate students this interdisciplinary textbook explains the diverse aspects of innovation and social networks which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that can span organisations industries regions and markets giving students a holistic perspective and reducing the amount of effort required to learn the theoretical framework for each layer. With engaging realworld examples the text also provides a practical guide on how to manage networks to increase innovation and improve performance. Topics covered include forming teams to foster creativity selecting partners and leveraging partnerships for learning managing organisational change and sponsoring technologies in communities. Students will learn the metrics used in social network analysis and how they are interpreted and applied. Suggested reading lists and online resources offer opportunities for further review and practice.Part I. Opening the Black Box of Innovation Networks: 1. Introduction: 2. Two sides of innovation: search and selection: 3. Network as a nested system: 4. Social network analysis for innovation networks: 5. Managing innovation networks: Part II. Search Processes: 6. Alliances networks and learning: 7. Creativity and networks: 8. Users product systems and networks: Part III. Selection Processes: 9. Decisionmaking signals and new ventures: 10. Networks and organisational change: 11. Networks and diffusion: Part IV. Behind Networks: 12. Tie formation and dissolution: 13. Network evolution.Innovation has always been a multiplayer game. But in an era of open innovation organizations need to learn new skills around understanding and working at the network level. This text offers an excellent and interdisciplinary overview of this important developing field. John Bessant Exeter UniversityIn a world that has become increasin

Data Publikacji: 2017-03-16
Wymiary: 247 mm 174 mm 20 mm 850 gr

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