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BEHAVIORAL ECONOMICS

Heukelom Floris

Oprawa:
TWARDA

Wydawca:
Cambridge University Press

Data premiery:
2014-02-17

ISBN:
9781107039346

389,03 PLN
Wysyłamy w 35 dni

Opis produktu

Floris Heukelom is Assistant Professor of Economics Radboud University Nijmegen. He specializes in the use of the experiment in twentiethcentury economics and psychology. Among other journals he has published in Science in Context the Journal of the History of the Behavioral Sciences History of Political Economy and the Journal of Economic Methodology.The book discusses the theories theorists and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.The book discusses the theories theorists and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years.The book discusses the theories theorists and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years.This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith Ricardo and Mill. With behavioral economics the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgensterns axioms of rational behavior through the incorporation of rational decision theory in psychology in the 1950s70s to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations.Introduction: 1. Understanding human behavior: 2. The incorporation of von Neumann and Morgensterns behavioral axioms in economics and psychology: 3. Measurement theory in psychology is behavior theory: 4. Kahneman and Tversky: heuristics biases and prospects for psychology and economics: 5. Incorporating psychological experiments in economics and the construction of behavioral economics: 6. Building and defining behavioral economics: Epilogue.This superb book gives the reader a unique and fascinating window into the historical and intellectual origins of behavioral economics a movement that is rebuilding economics on a new more realistic foundation. George Loewenstein Herbert A. Simon Professor of Economics and Psychology Carnegie Mellon UniversityThe author provides a balanced treatment of diverging views with a light hand on interpretation Summing up: highly recommended. M. H. Lesser Choice

Data Publikacji: 2014-02-17
Wymiary: 228 mm 152 mm 18 mm 450 gr

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