Wpisz informacje, które znasz

zamknij

CREATING GLOBAL OPPORTUNITIES

Jephson Chris

Oprawa:
TWARDA

Wydawca:
Cambridge University Press

Data premiery:
2014-05-08

ISBN:
9781107037816

299,25 PLN
Wysyłamy w 21 dni

Opis produktu

Chris Jephson was until recently Director of Learning at Maersk Line. Following graduation in the UK in 1969 he worked for Maersk Line in Taiwan then in Copenhagen and the UK until 1990 when he became part of the global management team of Maersk Logistics before moving back to Maersk Line in Copenhagen in 2004. He has been a longtime member of the USbased Council of Supply Chain Professionals (CSCMP) as well as the Cranfield Centre for Logistics and Supply Chain Management Advisory Board (CLSCM).Wellresearched first inside account of Maersk Lines progression to worlds leading container operator put within the context of globalisation.This book traces the rise to prominence of Maersk Line the worlds leading container operator putting its extraordinary expansion within the context of the globalisation of trade. With unprecedented access to company archives interviews and statistical data it will appeal to students industry specialists and general business readers.This book traces the rise to prominence of Maersk Line the worlds leading container operator putting its extraordinary expansion within the context of the globalisation of trade. With unprecedented access to company archives interviews and statistical data it will appeal to students industry specialists and general business readers.Todays trade is global. A company can choose to have its headquarters in one part of the world its production facilities in another and sell its brands in all markets. Since the first seaborne container transport took place in 1956 the shipping industry has been one of the main facilitators of the globalisation of trade. This book traces the rise to prominence of Maersk Line the worlds leading container operator and the internal decisionmaking processes that lay behind the firms extraordinary expansion between 1973 and 2013. With unprecedented access to company archives interviews with current and former employees and extensive statistical information provided by The Economist Intelligence Unit Containerisation International and Lloyds Register this is a valuable resource for students of logistics shipping or international business. This first inside account of the challenges of building a global business will also appeal to industry specialists and the general business reader.Foreword: Prologue: Acknowledgements: Glossary: 1. Per Aspera Ad Astra: a bumpy journey to the stars: 2. The coming revolution: 3. The decision: 4. Building the base 197884: 5. Planning the next steps 19847: 6. Laying the foundations for expansion 198790: 7. The 1990s: a period of transition: 8. The acquisition trail 19928: 9. 1999: a year of developments and acquisitions: 10. Into the new Millennium: 20005: 11. P&O NedLloyd: a contentious acquisition: 12. A new strategy: StreamLINE and beyond: Epilogue: Index.The global shipping industry has been a major driver and enabler underpinning the massive growth in world trade in recent decades. One of the major players in th

Data Publikacji: 2014-05-08
Wymiary: 247 mm 174 mm 25 mm 1230 gr

Dodaj recenzję

Zaloguj sie, aby móc dodać swoją recenzję.

Kontakt

mail: prus@prus24.pl

telefon: (22) 826-18-35

Copyright © 2001-2020 Główna Księgarnia Naukowa im. B. Prusa. Wszelkie prawa zastrzeżone.
Home   /   Informacje   /   Kontakt
Projekt i realizacja:
MDA.pl