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THE BUSINESS OF HEALTHCARE INNOVATION

Robert Burns Lawton

Oprawa:
TWARDA

Wydawca:
Cambridge University Press

Data premiery:
2012-07-26

ISBN:
9781107024977

404,25 PLN
Wysyłamy w 35 dni

Opis produktu

Lawton Robert Burns Ph.D. MBA is the James JooJin Kim Professor Professor and Chair of Health Care Management and Director of the Center for Health Management and Economics at the Wharton School University of Pennsylvania.Second edition of a wideranging analysis of business trends in the manufacturing segment of the healthcare industry.Written by professors of the Wharton School and industry executives this is a wideranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals biotechnology platform technology medical devices and information technology.Written by professors of the Wharton School and industry executives this is a wideranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals biotechnology platform technology medical devices and information technology.The Business of Healthcare Innovation is a wideranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals biotechnology platform technology medical devices and information technology. For each sector the book examines the basis and trends in scientific innovation the business and revenue models pursued to commercialize that innovation the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition the economics and rationale of product development pricing sales and marketing contract negotiations with buyers alliances versus mergers business strategies and prospects for growth. Written by professors of the Wharton School and industry executives the book shows why healthcare sectors are such an important source of growth in any nations economy.List of figures: List of contributors: 1. The business of healthcare innovation in the Wharton School curriculum Lawton R. Burns: 2. The pharmaceutical industry: rebooted and reinvigorated Jonathan P. Northrup with Marina Tarasova and Lee Kalowski: 3. Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A) Lawton R. Burns Sean Nicholson and Joanna P. Wolkowski: 4. The biotechnology sector therapeutics Cary G. Pfeffer: 5. Biotechnology business and revenue models: implications for strategic alliances and capitalization Stephen M. Sammut: 6. The medical device sector Kurt H. Kruger and Max A. Kruger: 7. The healthcare information technology sector Adam C. Powell and Jeff C. Goldsmith: 8. Healthcare innovation across sectors: convergences and divergences Lawton R. Burns David M. Lawrence and Stephen M. Sammut: Index.Burns has prod

Data Publikacji: 2012-07-26
Wymiary: 247 mm 174 mm 33 mm 1320 gr

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