WARTIME FASHION

Opis produktu

Geraldine Howell is an independent scholar based in the UK.Examines a wide range of topics from uniforms to rationed fashionCovers high end to working class dressWell illustrated indepth and accessibleGeraldine Howell taught Theoretical Studies for over twenty years on the Fashion Design course at the University of Westminster UK and recently became a freelance writer on Dress History.A comprehensive analysis of Second World War dress practice and appearance this study places dress at the forefront of a complex series of cultural chain reactions. As lives were changed by the conditions of war dress continued to reflect important visual narratives regarding class gender and taste that would impact significantly on public consciousness of equality fairness and morale. Using new archival and primary source evidence Wartime Fashion clarifies how and why clothing was rationed and repositions style and design during the war in relation to past expectations and ideas about clothes and fabrics. The book explores the impact of war on the dress and appearance of civilian women of all classes in the context of changing social and economic infrastructures created by the national emergency.The varied research elements combined in this book form a rounded and definitive account of the dress history of British women during the Second World War. This is essential reading for anyone with an active interest in the field whether personal or professional.From rationed and repurposed fashion to highend glamour this accessible book examines the ways in which dress and appearance changed during the Second World War and reflected new attitudes to class gender and taste.Introduction Buying into Fashion: The Social BackgroundShopping for Fashion in the PreWar yearsBeing Chic and Being BritishThe Healthy Body and the Politics of FitnessEvacuationFashions for a Phoney WarCalls for Rationed Fashion Setting the RationThe Utility Clothing SchemeAssessing the Impact of Clothes RationingHome Front Clothing InitiativesClothes for CouponsKeep Smiling Through: Good Health and Natural BeautyUtility and AusterityConclusionBibliographyIndexThis is not another book about wartime fashion but a social history of wartime clothing as worn by the civilian population in the UK and the cultural conditions that produced it. As such it is without equal.Readers interested in dress history or in a more gendered or class analysis of the UKs home front during the Second World War will find this book well worth their time.A rigorous meticulously researched and fantastically well referenced text which will make a significant contribution to existing studies on womens dress during wartime Britain.BERG TITLES ARE of a more academic bent so Geraldine Howells new book may not be for those seeking an introductory guide to the makedoandmend era. That said it would still be a highly readable account for the uninitiated just be aware that it is deemed a comprehensive analysis and that it most certainly i

Wymiary: 234 mm 156 mm 474 gr