AMERICAS ROMANCE WITH THE ENGLISH GARDEN

Opis produktu

The 1890s saw a revolution in advertising. Cheap paper faster printing rural mail delivery railroad shipping and chromolithography combined to pave the way for the first modern massproduced catalogs. The most prominent of these reaching American households by the thousands were seed and nursery catalogs with beautiful pictures of middleclass homes surrounded by sprawling lawns exotic plants and the latest garden accessories&mdash:in other words the quintessential Englishstyle garden.br /br /Americas Romance with the English Garden is the story of tastemakers and homemakers of savvy businessmen and a growing American middle class eager to buy their products. Its also the story of the beginnings of the modern garden industry which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine and the English garden became the look of America.The 1890s saw a revolution in advertising. Cheap paper faster printing rural mail delivery railroad shipping and chromolithography combined to pave the way for the first modern massproduced catalogs. The most prominent of these reaching American households by the thousands were seed and nursery catalogs with beautiful pictures of middleclass homes surrounded by sprawling lawns exotic plants and the latest garden accessories&mdash:in other words the quintessential Englishstyle garden.br /br /Americas Romance with the English Garden is the story of tastemakers and homemakers of savvy businessmen and a growing American middle class eager to buy their products. Its also the story of the beginnings of the modern garden industry which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine and the English garden became the look of America.DIV&ldquo:Mickey has thoughtfully woven together an American landscape design history with a critical examination of how commercial interests and mass media shape our preferences even in our humble backyards.&rdquo:BR / &mdash:IPublishers Weekly/I/DIVDIV&ldquo:Mickey convincingly demonstrates how catalog companies used advances in color printing rural postal service and railroad networks to reach a mass audience uniformly promote the English ideal and create demand for their own products. Thoroughly researched and footnoted the book includes examples from powerful and enduring catalogs such as Burpees but also from lesserknown and regional seed companies including some from the burgeoning West.&rdquo:BR / &mdash:ILibrary Journal/IBR /BR / /DIVDIV&ldquo:[Among] the years best gardening books.&rdquo:BR / &mdash:IThe Spectator/I/DIVDIV&ldquo:I loved this meticulously researched guide through the history of American gardening. It&rsquo:s fascinating t

Data Publikacji: 2013-05-01
Wymiary: 216 mm 153 mm