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Ayios Angela


Taylor and Francis

Data premiery:


551,25 PLN
Wysyłamy w 21 dni

Opis produktu

Ayios looks at the Western experience of doing business in Russia and how trust between business partners from East and West is created or destroyed within the business relationship. This book provides the reader with an indepth look at the key factors that lead international partners to trust each other in a business relationship. Detailed data gathered from practitioners during 1996 and 1997 across a variety of industry sectors provides a thorough account of the cultural difficulties that are encountered in the Russian context and methods that can be employed to enhance trust and increase the chances of business success. A final chapter brings the reader up to date with the current business situation and compares the findings from the mid1990s to the situation today. It aims to provide a good understanding of the literature on trust to give anyone with an interest in the development of interpersonal trust a firm grounding. This is one of the first attempts to gather data at a crosscultural level on determinants of trust and will be of interest to people working in crosscultural business studies eastwest studies international management international trust international business ethics and trust.Contents: Part I: Trust Business and Russia: Trust in international joint ventures: Western investment in Russia during the 1990s and the issue of trust: Methodology. Part II: Entering the Russian Market Experiences and Challenges: East and West come together: The Moose joint venture. Part III: The Determinants of Trust: Local competence: Functional competence: Interpersonal competence versus monitoring: Motives: Outgroup. Part IV: Analysis and Comparison of the Trust Determinants: How the trust determinants function in the EastWest relationship: EastWest relationships in Russia: Trust and the crosscultural experience. Part V: Reflections and Conclusions: Conclusions on trust culture and Russia: Addendum Russia in 2003: Bibliography: Index.

Data Publikacji: 2017-12-13
Wymiary: 458.13 gr

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