STRATEGIES FOR ASIA PACIFIC
Lasserre Phillippe
Oprawa:
TWARDA
Wydawca:
NYU Press
Data premiery:
1995-12-01
ISBN:
9780814751091
Opis produktu
strongPhilippe Lasserre/strong is Professor at INSEAD the European Institute of Business Administration in Fontainebleau France./Despite the growing economic importance of the Asia Pacific region Western firms remain underrepresented. To remedy this situation Western firms must approach their operations in Asia strategically by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny the other nations in the regionSouth Korea Taiwan Singapore the Philippines Malaysia Hong Kong Indonesia China and Thailandhave been virtually overlooked./ bStrategies for Asia Pacific/b the culmination of two decades of research and direct professional experience is written to provide Western companies with a handson approach to doing business in Asia Pacific. The authors first define the regions key characteristics its role in the world economy and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there outlining what is required to design and manage jointventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region./This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate.Ł/ Choice/Data Publikacji: 1995-12-01
Wymiary: 229 mm 152 mm
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