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EDISON ON INNOVATION

Axelrod Alan

Oprawa:
TWARDA

Wydawca:
John Wiley &: Sons

Data premiery:
2008-03-11

ISBN:
9780787994594

129,61 PLN
Wysyłamy w 21 dni

Opis produktu

In this fascinating exploration of one of the most celebrated and innovative minds best–:selling author Alan Axelrod cuts through the myths and reverence surrounding Edison s genius to show how the inventor was in fact an ordinary man who created extraordinary work. While many of us believe that creativity like genius is something that just happens by chance or destiny Edison s life demonstrates that creativity of the very highest order can indeed be summoned up at will and even reduced to a reliable working method and set of principles.In this fascinating exploration of one of the most celebrated and innovative minds best–:selling author Alan Axelrod cuts through the myths and reverence surrounding Edison s genius to show how the inventor was in fact an ordinary man who created extraordinary work.<:p>:<:b>:EDISON ON INNOVATION<:/b>: <:/p>:<:p>:<:i>:There is no question that Edison was and remains the name–:brand marquee inventive genius a ′:modern Prometheus′: no less or at the very least the ′:Wizard of Menlo Park.′: And that is precisely the problem. Geniuses may create any number of wonderful things but otherwise they′:re really of no use to the rest of us the non–:geniuses.<:/i>: From the Preface <:/p>:<:p>:But what if Edison was no genius? What if he just acted like one? And what if we all could follow his example? <:/p>:<:p>:In this fascinating exploration of one of the most celebrated and innovative minds best–:selling author Alan Axelrod cuts through the myths and reverence surrounding Edison′:s genius to show how the inventor was in fact an ordinary man who created extraordinary work. While many of us believe that creativity like genius is something that just happens by chance or destiny Edison′:s life demonstrates that creativity of the very highest order can indeed be summoned up at will and even reduced to a reliable working method and set of principles. <:/p>:<:p>:In contrast to many creative prodigies Edison worked by open methods making his processes relatively easy to study and emulate. Using Edison′:s own diaries papers and modern studies of his work Axelrod draws out time–:tested principles that can be applied by even the least creative among us. <:i>:Edison on Innovation<:/i>: presents 102 key lessons including <:/p>:<:ul>: <:li>:Experiment with everything<:/li>: <:li>:Embrace problems<:/li>: <:li>:Start small scale up<:/li>: <:li>:Innovate without inventing<:/li>: <:li>:Learn the market<:/li>: <:li>:Create new uses for whatever you have<:/li>: <:li>:Plan for spontaneity<:/li>: <:li>:Make the problem the solution<:/li>: <:/ul>: <:p>:<:i>:Edison on Innovation<:/i>: serves as a revelation to anyone who needs

Data Publikacji: 2008-03-11
Wymiary: 235 mm 162 mm 442 gr 16.91 mm

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