Wpisz informacje, które znasz

zamknij

TRANSNATIONAL BUSINESS CULTURES

Moore Fiona

Oprawa:
TWARDA

Wydawca:
Taylor and Francis

Data premiery:
2005-01-28

ISBN:
9780754642657

519,70 PLN
Wysyłamy w 21 dni

Opis produktu

This volume explores how the idea of culture is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and through using qualitative methodologies gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University UK.

Data Publikacji: 2005-01-28
Wymiary: 234 mm 156 mm 474.00 gr

Dodaj recenzję

Zaloguj sie, aby móc dodać swoją recenzję.

Kontakt

mail: prus@prus24.pl

telefon: (22) 826-18-35

Copyright © 2001-2020 Główna Księgarnia Naukowa im. B. Prusa. Wszelkie prawa zastrzeżone.
Home   /   Informacje   /   Kontakt
Projekt i realizacja:
MDA.pl