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GOOGLED

Auletta Ken

Oprawa:
MIĘKKA

Wydawca:
Ebury Publishing

Data premiery:
2011-04-14

ISBN:
9780753522431

73,45 PLN
Wysyłamy w 35 dni

Opis produktu

Ken Auletta one of the preeminent USbased business journalists of the past thirty years has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way: Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife the agent Amanda Urban.Googled is candid authoritative and based on extensive research including inhouse at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the companys founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially Googled is not just a history or reportage: its forwardlooking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of new and old media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.At last a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta media writer for The New Yorker magazine it gets one.Ken Auletta one of Americas best business journalists has turned his attention on the firm with particular reference to the challenges it faces ... superbly reportedThis insightful book reinforces the need for old media ... brilliantCompellingThe story he is telling and its ramifications is a narrative which is shaping the era in which we live and at a frightening pace

Data Publikacji: 2011-04-14
Wymiary: 198 mm 126 mm 26 mm 291 gr

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