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THE BUSINESS ENVIRONMENT OF EUROPE

R. Guay Terrence

Oprawa:
TWARDA

Wydawca:
Cambridge University Press

Data premiery:
2014-06-12

ISBN:
9780521872478

378,00 PLN
Wysyłamy w 35 dni

Opis produktu

Terrence R. Guay is Clinical Professor of International Business at the Smeal College of Business at Pennsylvania State University. Prior to earning his PhD he worked in commercial and international banking as an assistant loan officer. His broad interdisciplinary background shapes his approach to teaching research and the writing of this book. At Penn State Professor Guay teaches undergraduate and MBA international business courses where he received the Fred Brand Jr Outstanding Teacher Award the colleges highest honor for teaching. His research focuses on the competition between governments international organizations NGOs and other nonstate actors to shape business behavior and the international business environment with an emphasis on Europe.The only comprehensive textbook on Europes business environment examining the regions economics and policies in social political and historical contexts.Written for advanced undergraduate and postgraduate students studying international business European studies and political economy this is the first textbook to provide a complete overview of Europes business environment uncovering both the historical political and cultural contexts of European business and the diverse nature of Europes economy and government policies.Written for advanced undergraduate and postgraduate students studying international business European studies and political economy this is the first textbook to provide a complete overview of Europes business environment uncovering both the historical political and cultural contexts of European business and the diverse nature of Europes economy and government policies.The Business Environment of Europe is the first textbook to provide a complete overview of Europes business landscape examining the regions diverse economies and government policies within historical political and cultural contexts. This wellresearched text examines the European Union and select European nations and leads students to a full understanding of the structure and dynamics of specific industries the impact of globalization on European companies and the future challenges facing the regions business environment. Numerous tables maps figures case studies and chapterspecific bibliographies support students with little background knowledge of the subject and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business and for international studies students seeking specific information on European governments policies and economics this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.Acknowledgements: Preface: Part I. Understanding the Context of Europes Business Environment: 1. Introduction: Part II. The European Union: 2. Origins development and institutional framework: 3. Political economy of European integration: Part III. Models of Capitalism and National BusinessGovernment Rela

Data Publikacji: 2014-06-12
Wymiary: 247 mm 174 mm 21 mm 780 gr

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