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THE NEW MULTINATIONALS

F. Guillęn Mauro

Oprawa:
TWARDA

Wydawca:
Cambridge University Press

Data premiery:
2010-09-23

ISBN:
9780521516143

313,89 PLN
Wysyłamy w 21 dni

Opis produktu

Mauro F. Guillęn is the Director of the Joseph H. Lauder Institute at the University of Pennsylvania and holder of the Dr Felix Zandman Endowed Professorship in International Management at the Wharton School. Trained as a sociologist and political economist he has studied multinational firms and the process of globalization for more than two decades. He is a recipient of best paper awards from both the Academy of Management and the American Sociological Association and book awards from the Gustavus Myers Center and the Social Science History Association. In 2005 he won the IV Fundacin Banco Herrero Prize awarded annually to the best Spanish social scientist under the age of 40.Documents the rise of a new breed of multinational companies that are reshaping competition in global industries.A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize manage execute and network. This book documents this phenomenon identifies key capabilities of the new multinationals and provides a new conceptual framework to understand its causes and implications.A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize manage execute and network. This book documents this phenomenon identifies key capabilities of the new multinationals and provides a new conceptual framework to understand its causes and implications.A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries multinational firms came from the most technologically advanced countries in the world. Over the last two decades however new multinational firms from uppermiddleincome economies (e.g. Spain Ireland Portugal South Korea and Taiwan) developing countries (e.g. Egypt Indonesia and Thailand) and oilrich countries (e.g. United Arab Emirates Nigeria Russia and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals they found strength in their ability to organize manage execute and network. They pursued a variety of strategies including vertical integration product diversification learning by doing exploration of new capabilities and collaboration with other firms. This book documents this phenomenon identifies key capabilities of the new multinationals and provides a new conceptual framework to understand its causes and implications.List of figures: List of tables: 1. The new multinationals: 2. Traditional and new multinationals: 3. Diversification and vertical integration in traditional industries: 4. Market access and technology in durable consumer goods: 5. Serving global customers in producer goods: 6. Learning by doing in infrastructure and financial services: 7. Competing in hard and soft services: 8. Toward a new theory of the multinational enterprise: Bibliography: I

Data Publikacji: 2010-09-23
Wymiary: 228 mm 152 mm 20 mm 570 gr

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