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A HANDBOOK OF CORPORATE COMMUNICATION AND PUBLIC RELATIONS

Oliver Sandra

Oprawa:
TWARDA

Wydawca:
Taylor and Francis

Data premiery:
2004-04-22

ISBN:
9780415334198

981,75 PLN
Wysyłamy w 21 dni

Opis produktu

'P>A bold addition to existing literature this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach it offers readers the indepth analysis required to truly understand corporate communication corporate strategy and corporate affairs as well as the relevant public relations issues.''With a refreshing new approach to this topic the authors challenge reductionist views of corporate communication providing persuasive evidence for the idea that without an organizational communication strategy there is no corporate strategy.'/P>'P>'/P>'P>Written by an impressive list of international authorities the text is well illustrated with contemporary case studies drawing out the most pertinent bestpractice outcomes of theoretically based applications. Its four sections cover:'/P>'P>'/P>'UL>'LI>national communication'/LI>'LI>international communication'/LI>'LI>image identity and reputation management :'/LI>'LI>the future for corporate communication theory and practice.'/LI>'/UL>'P>This is an essential onestop reference for all academics practitioners and students seeking to understand corporate communication and public relations.'STRONG>Section 1: Corporate Communication at National Level '/STRONG>1. Diversity Programmes: In the Contemporary Corporate Environment 2. A Practice Approach to Designing a Change Communication Programme 3. Corporate and Government Communication: Relationships Opportunities and Tensions 4. Corporate Communication: In Listed and Unlisted Family Enterprises 5. Public Sector Corporate Communication: Strategic Challenges for the Executive 6. Public Relations and Democracy 7. Knowledge Management for Best Practice 'STRONG>Section 2: Corporate Communication at International Level '/STRONG>8. Communication Audits: Building WorldClass Communication Systems ''/9. The Impact of Terrorist Attacks on Corporate Public Relations ''/10. Different Corporate Communication Practice in Successful and Unsuccessful Companies ''/11. Advertising and Public Relations in China ''/12. Corporate and Organizational Communication ''/13. Assessing Integrated Corporate Communication ''/14. New Technology and the Changing Face of Corporate Communication ''/15. The Olympic Games: A Framework for International PR 'STRONG>Section 3: Managing Image Identity and Reputation '/STRONG>16. The Chinese Dimension ''/17. Corporate Reputation 18. Corporate Communication for Continuity Planning ''/19. PR Crisis Management in the Internet Mediated Era ''/20. Reputation and Leadership in a Broadcast Company ''/21. Facets of the Global Corporate Brand 'STRONG>Section 4: The Future is Now '/STRONG>22. Priorities Old and New for UK PR Practice' '/23. Visualising the Message: Why Semiotics is the Way Forward ''/24. Methodological Issues for Corporate C

Data Publikacji: 2004-04-22
Wymiary: 254 mm 178 mm 1202.02 gr

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