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ABSOLUTE ESSENTIALS OF BUSINESS AND ECONOMICS

Proctor Tony

Oprawa:
TWARDA

Wydawca:
Taylor and Francis

Data premiery:
2020-07-08

ISBN:
9780367437756

259,82 PLN
Wysyłamy w 21 dni

Opis produktu

'P>Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birdseye view of the field for students of marketing strategy.'/P>'P>Focused on the marketing of goods and services the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author an experienced marketing expert uses the concept of śstrategic windows to facilitate student understanding looking at how firms can best anticipate and react to opportunities and threats.'/P>'P>Enhanced by text features such as essential summaries focused references and additional online supplements this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.'P>Introduction. : 1. MARKETING STRATEGY. : 2. PRODUCT PORTFOLIO AND MARKETING CAPABILITIES. : 3. :INDUSTRY AND COMPETITION. : 4. THE MARKETING ENVIRONMENT. : 5. CUSTOMER AND MARKET ANALYSES. : 6. SUSTAINABLE COMPETITIVE ADVANTAGE. : 7. GROWTH STRATEGIES. : 8. SEGMENTATION TARGETING AND POSITIONING. : 9. MARKETING MIX STRATEGY. : 10. INTERNATIONAL MARKETING. : 11. MARKETING PLANNING AND IMPLEMENTING MARKETING STRATEGY

Data Publikacji: 2020-07-08
Wymiary: 216 mm 138 mm 453.59 gr

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