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BUSINESS AND DIGITAL TRANSFORMATION

Fenton Alex

Oprawa:
MIĘKKA

Wydawca:
Taylor & Francis

Data premiery:
2019-12-11

ISBN:
9780367031077

252,46 PLN
Wysyłamy w 35 dni

Opis produktu

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace digital technologies. This book offers resultsdriven solutions that successfully transform organisations into datadriven peoplefocused businesses capable of sustainably competing at a global level.Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the śalways on attitude that digital technologies produce. The use of the web apps cloud storage GPS and Internetconnected devices has transformed the way we live learn play and interact yet how a business can fully benefit from this transformation is not always clear. In response this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers resultsdriven solutions that successfully transform organisations into datadriven peoplefocused businesses capable of sustainably competing at a global level.Split across four key parts the material moves through understanding digital business to planning implementing and assessing digital transformation. The current challenges facing all small organisations including limited resources financial pressures and the lack of dedicated IT departments are explored. The authors consider the ways in which innovation can increase competitive advantage how innovative business models can create new opportunities and how a datadriven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success.This textbook is a vital resource for postgraduate and undergraduate students of digital business innovation and transformation. By showing how to initiate digital transformation across an organisation it will prepare business owners directors and management of small and mediumsized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.PART I: Understanding the digital in business. 1 Why do strategic digital transformation? 2 How to critically understand the digital landscape. 3 What is digital business maturity? 4 Who are my competitors and what is my relationship to them? 5 Managing the digital transformation of an organisation. 6 How to become a digitally enabled and visionary leader. PART II: Digitally transforming the organisation. The external drivers for change. 7 Horizon scanning: cautionary tales. 8 The challenge of new everchanging technology and how to keep up. 9 Conducting a competitor analysis in the digital age. 10 Understanding how others see your organisation. Internal motivations: wanting to change the organisation. 11 Doing a forensic internal audit of your organisation: skills resources culture res

Data Publikacji: 2019-12-11
Wymiary: 246 mm 174 mm 429 gr

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