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DESIGN TO GROW

Butler David

Oprawa:
MIĘKKA

Wydawca:
Penguin Books Ltd

Data premiery:
2016-02-04

ISBN:
9780241198384

57,70 PLN
Wysyłamy w 21 dni

Opis produktu

David Butler is the vice president of Innovation and Entrepreneurship at The CocaCola Company and is responsible for CocaColas Accelerator Program designed to generate earlystage highgrowth startups. Under Davids leadership CocaCola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009 David was recognized by Fast Company as a Master of Design and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forums Global Agenda Council on Design and Innovation.Linda Tischler is an awardwinning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the webs largest design site FastCoDesign.com.What explains CocaColas worldwide market dominance? David Butler and Linda Tischler argue that its a result of attention to design details at every level of the organization in every product line in every country by every employee. Whatever the size of your enterprise youll find in this book a master class in problemsolving in crosscultural marketing and in decisionmakingBig and fast complex and focused large scale and agile. These seem like oxymorons in the world of business innovation. Using examples from the history of CocaCola Butler and Tischler show how it is possible to embrace these tensions through the use of design. Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yoursButler has considerable insight and perspective to offer any business ... a worthwhile readA handy blueprint for how any company can use design to stay ahead of the competition[Design to Grow] is about how Coke uses design not only to create packaging and retail shelving for retailers from Walmart to tiny African shops but as a framework for its management practices and relations with suppliers and customers ... All this is in keeping with CocaColas history of staying aheadA rare look into the workings of Coke and how it has stayed ahead of the competition by remaining agileTomorrows business winners need two things: scale and agility. The answer to both is design. For over a century The CocaCola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile something most established businesses struggle with. In Design to Grow CocaColas vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behindthescenes look at CocaColas designled strategy for growth. He shows how any business can use the same approach to get to the next level.Clear and actionable this book is a mustread for leaders creatives and entrepreneurs.A handy blueprint for how any company can use design to stay ahead of the competition The TimesReading Design to Grow has caused me to think differently about my company. I am confid

Data Publikacji: 2016-02-04
Wymiary: 198 mm 129 mm 16 mm 181 gr

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