CONSUMPTION MATTERS
Cathrine Janssonboyd
Oprawa:
MIĘKKA
Wydawca:
Macmillan Education UK
ISBN:
9780230201170
Opis produktu
What does it mean to live in a consumer society and how does this impact on our behaviour? br/ br/In this insightful and engaging introduction to the psychology of consumption Cathrine JanssonBoyd discusses the various ways that consumer activities pervade our everyday lives whether we are buying the latest trends to keep up with our peers or altering our physical looks so that we can fit the medias beauty mould. br/ br/Highlighting why the spread of consumption through society is so important the book looks at the impact on both children and the environment as well as at ethical considerations. emConsumption Matters /emis the essential starting point for both students and general readers interested in consIntroduction. Young Consumers:Are theythe Beauty and the Consumer Society the Beast?. Changing Our Identities by Changing Our Possessions. Consuming the Environment. Ethical Consumption. Mirror Mirror. Consumption as a Means to Happiness. When Shopping Becomes a BCATHRINE JANSSONBOYD is Senior Lecturer in Psychology at Anglia Ruskin University Cambridge UK.She was the first person in the UK to be awarded both an Undergraduate degree and Ph.D. in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon proWhat does it mean to live in a consumer society and how does this impact on our behaviour? br/ br/In this insightful and engaging introduction to the psychology of consumption Cathrine JanssonBoyd discusses the various ways that consumer activities pervade our everyday lives whether we are buying the latest trends to keep up with our peers or altering our physical looks so that we can fit the medias beauty mould. br/ br/Highlighting why the spread of consumption through society is so important the book looks at the impact on both children and the environment as well as at ethical considerations. emConsumption Matters /emis the essential starting point for both students and general readers interested in consOffers students anstrong /strongengaging short and affordable introduction to consumer psychology br/Coversthe hot topicsthatinterest bothstudentsand lecturersincluding shopping ethics and the environment br/Makes anstrong /strongideal companion tostudents main textbooks in consumer psycholoWymiary: 259 gr 138 mm 216 mm
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Kategorie
- Business & The Environment: ?green? Approache
- Business Communication & Presentation
- Business Competition
- Business Ethics & Social Responsibility
- Business Innovation
- Business Mathematics & Systems
- Business Negotiation
- Business Strategy
- Business Studies: General
- Consultancy & Grants For Businesses
- Corporate Governance: Role & Responsibilities
- E-Commerce: Business Aspects
- Entrepreneurship
- History Of Specific Companies / Corporate His
- International Business
- Management & Management Techniques
- Office & Workplace
- Operational Research
- Organizational Theory & Behaviour
- Ownership & Organization Of Enterprises
- Sales & Marketing
Tytułów w bazie:
650 039
Ostatnia aktualizacja:
29-03-2024