MULTIMODALITY AND GENRE
J. Bateman
Oprawa:
TWARDA
Wydawca:
Palgrave Macmillan UK
ISBN:
9780230002562
Opis produktu
The first systematic corpusbased and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams Bateman uses linguisticallybased analysis to show how different modes of expression together make up a document with a recMultimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents BiIf you have never read a book on multimodality or plan on reading just one book Batemans Multimodality and Genre is the book Id recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing. James Martin University of Sydney Australia/Multimodality and Genre is an asset to any communication language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses. Marion G. Mller Jacobs University Bremen GJOHN BATEMAN is Professor of English Linguistics at the University ofWymiary: 573 gr 140 mm 216 mm
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Ostatnia aktualizacja:
28-03-2024