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INTRODUCTION TO MANAGEMENT

Richard Pettinger

Oprawa:
MIĘKKA

Wydawca:
Macmillan Education UK

ISBN:
9780230000384

453,13 PLN
Wysyłamy w 28 dni

Opis produktu

divThis popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field the text provides a robust framework to help students understand the interrelatedness of different aspects of management and how they fit together in an organisation. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic with a focus on helping them developing effective management skills. Now in its fourth edition Introduction to Management/ has been fully updated and expanded to cover new developments in the field. :/divdivbr/divdivWritten by a leading expert with extensive management experience this is ideal reading for students studying introductory courses in management at undergraduate postgraduate or MBA level. It does not require prior knowledge of business and managemIntroduction to Management (4th edition)/ is an ideal text for students studying management for the first time. Covering all of the functional areas of management the new edition is updated to cover new developments in the field and includes new chapters on innovation enterprise risk management ethics andPreface. PART ONE: THE FOUNDATIONS OF MANAGEMENT. Introduction. Managing in a Changing Environment. Organisational and Managerial Performance. Risk. Ethics. Globalisation. Organisations Managers and the Environment. Case Study. PART TWO: STRATEGY POLICY DIRECTION AND PRIORITIES. Strategy Policy and Direction. Investment Appraisal. Marketing. Managing Operations and Projects. Financial Management. Quantitative Methods. Product and Service Development and Innovation. Case Study. PART THREE: ORGANISATIONAL AND BEHAVIOURAL ASPECTS. Innovative Creative and Entrepreneurial Management. Culture. Perception Attitudes Values and Beliefs. Communication. Organisation Technology Structure and Design. Human Resource Management. Leadership and Management. Case Study. PART FOUR: MANAGEMENT IN ACTION. Management Influence Power and Authority. Corporate Governance. Teams and Groups. Management and Motivation. The Management of Conflict. Management in Practice. Managing for the Present and Future. Case Study. Bibliography.<RICHARD PETTINGER is a Lecturer in Management at University College London UK. He has written over 30 books on management business and related areas. He has extensive management experience and is a consultant to a number of large and small organizationsbrIntroduction to Management (4th edition) is an ideal text for students studying management for the first time. Covering all of the functional areas of management the new edition is updated to cover new developments in the field and includes new chapters on innovation enterprise risk management ethics and responsibility. brAlso available is a companion website with extra features to accompany the text please take a look by clicking below brhttp://www.palgrave.com/busidivullAccessible style an

Wymiary: 1408 gr 189 mm 246 mm

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