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HOW TO FLY A HORSE

Ashton Kevin

Oprawa:
MIĘKKA

Wydawca:
Random House

Data premiery:
2016-01-28

ISBN:
9780099591771

68,19 PLN
Wysyłamy w 21 dni

Opis produktu

Kevin Ashton began his career at Procter & Gamble where he led pioneering work on RFID (radiofrequency identification) for which he coined the term the Internet of Things.Ł He went on to cofound the AutoID Center at MIT and led three successful startups in the field. His writing about innovation and technology has appeared in The New York Times the Atlantic Quartz and Medium.WINNER OF THE 800CEOREAD BUSINESS BOOK OF THE YEAR 2015In the vein of Susan Cains QUIET and Malcolm Gladwells DAVID AND GOLIATH HOW TO FLY A HORSE is a smart empowering book that dispels the myths around genius and creativity.There is a myth about how something new comes to be: that geniuses have dramatic moments of insight where great things and thoughts are born whole. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch.The myth is wrong. Anyone can create. Acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery and how śnew comes to be. From Archimedes to Apple from Kandinsky to the Coke can from the Wright brothers who set out to śfly a horse to Woody Allen he exposes the seemingly unremarkable individuals gradual steps multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.Ashton is persuasive His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery making this an approachable thoughtprovoking book that encourages everyone to be as good as they can be.An inspiring vision of creativity thats littered with practical advice and is a cracking read to boot.Many of these anecdotes are rather lovely a chapter on the credit denied female scientists is fascinating

Data Publikacji: 2016-01-28
Wymiary: 198 mm 129 mm 21 mm 234 gr

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